Shanghai, China | November 2026
Novavita Sdn. Bhd. participated in the 29th FHC Shanghai Global Food Trade Show 2026, held at the Shanghai New International Expo Centre, China, sharing insights on Malaysian halal certification requirements and international halal market access with manufacturers and industry representatives.
During the event, Novavita’s Director, Ahmad Shaiful Alwi Md Nor, delivered a briefing highlighting Malaysia’s halal certification framework and the importance of understanding halal certification recognition across different international markets.
Understanding Halal Certification for International Market Access
As global demand for halal products continues to grow, manufacturers and exporters must look beyond obtaining halal certification.
A halal certificate issued in one country does not necessarily guarantee recognition in another. Businesses seeking to enter international markets need to understand the certification requirements of their target destinations, including whether their chosen halal certification bodies are recognised by the relevant authorities.
The briefing also highlighted how changes in certification body recognition, including suspension, withdrawal or expiry, may affect market access and business continuity.
Understanding these requirements enables manufacturers to make more informed decisions when planning their halal certification strategies and international expansion.
Strengthening Halal Industry Engagement Between Malaysia and China
Through its strategic collaboration with OPB (Guangzhou Bi’An Information Technology Co., Ltd.), Novavita continues to strengthen engagement with Chinese manufacturers exploring opportunities in Malaysia, Southeast Asia and the wider halal market.
The session also benefited from the contribution of Mr. Liu Yang (Nur Muhammad), Associate Halal Advisor, who assisted in communicating and elaborating on key points for the Chinese audience.
This engagement provided an opportunity to exchange industry knowledge, promote greater awareness of Malaysian halal certification requirements and support better understanding of international halal compliance.
Supporting Manufacturers Beyond Certification Readiness
Novavita remains committed to supporting manufacturers and exporters in navigating halal regulatory requirements, managing compliance risks and preparing for international market entry.
Through halal consultancy, regulatory guidance and industry engagement, Novavita aims to help businesses develop a stronger understanding of the compliance considerations involved in accessing global halal markets.
Supporting greater understanding of halal compliance across borders.
